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EMAIL CAMPAIGNS Communicate with your database on a periodic basis and use emails for announcements. An effective email blast (or eblast) will reinforce the corporate identity, highlight a key message or two, provide brief information about one to three items and provide links to specific landing pages on your Web site. The campaign will track who opened the email and what specific links they clicked on. Effective tracking allows your sales team to contact the people that have indicated an interest, and keep their database information current. There are many complexities to creating an eblast.
The most important aspects are to keep it simple and make it easy for people to 1) demonstrate their interest in your product or service and 2) forward the information to others.
For examples of eblasts, please click here.
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