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POSITIONING
Before you spend a lot of money on marketing, what’s your focus, and what’s your message? What are you trying to sell? To whom? Positioning is a critical first step when developing a marketing campaign. If you haven’t taken the time to work through these critical issues, we suggest you do that first. The Sabre team will walk you through the process. Depending upon the scope of your marketing campaign, the process typically takes one session lasting 4 to 6 hours with your management team.
After the session, you will have identified specific marketing goals, specific audiences and three to four key messages. Your positioning statement will provide crystal clear guidance for your employees as well as your target audiences.
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