GROWING IN A RECESSION.

Research going back to the early part of the 20th century suggests that to survive or even thrive through a recession, and certainly thrive after, don’t cut your marketing!

For example, in “Advertising During a Recession” published by the ARS Group, the following is noted:

“In a study of U.S. recessions, McGraw-Hill Research analyzed 600 companies from 1980-1985. The results showed that business-to-business firms that maintained or increased their advertising expenditures during the 1981-1982 recession averaged significantly higher sales growth, both during the recession and for the following three years, than those that eliminated or decreased advertising. By 1985, sales of companies that were aggressive recession advertisers had risen 256% over those that didn't keep up their advertising.”

Note that this study references business-to-business firms, not Pepsi, not Apple, nor McDonald’s, but B-to-B companies! For more convincing research on how to grow through the recession, click on the attached article by Professor Andrew Razeghi of the Kellogg School of Management at Northwestern University.

Contact Us for immediate help with your recession growth plans.